On Friday, November 15, 2019 the parking lot of Rocky Mountain Bank on King Avenue hosted the Mobile Mammography coach and offered tours of the mobile screening facility, as well as information on the 3D technology and the importance of early detection. The Eva Project, part of the St. Vincent Healthcare Foundation, is the beneficiary of the Rocky Mountain Bank Pink Ribbon Visa® Debit Card program.
The Eva Project provides free mammograms to women over age 40 that are uninsured or under-insured. The project was created by a woman who was diagnosed with breast cancer -- she was 48 years old with no family history of breast cancer, yet through early detection, her cancer was diagnosed and successfully treated. The woman, Eva, wanted to make sure that every woman would be able to receive a free screening mammogram.
“The Pink Ribbon Partnership has brought visibility to the services we offer our community in an engaging win-win manner,” said Ty Elkin, Executive Director, St. Vincent Foundation. “This effort has provided a major gift to our work and is a beautiful match to our mission. We are honored to receive this donation from Rocky Mountain Bank
The Pink Ribbon Debit Card is free and available with all Rocky Mountain Bank personal checking accounts. After a customer uses the debit card, the bank contributes to the cause and to early treatment and detection for a breast cancer patient.
Since the launch in 2012, community members “took swipes against breast cancer” and Rocky Mountain Bank has donated over $100,000—and counting—to breast cancer detection and prevention in Montana. The bank’s parent organization, Heartland Financial USA, Inc., has contributed more than $1.4 Million to cancer support groups since 2012.